The campaign elegantly connects Mandarin Oriental’s well-recognized symbol – the fan – with international celebrities who regularly stay at the Group’s hotels. In appreciation of their support, the Group donates to each celebrity’s individual choice of charity. Dev Patel has chosen Pure Earth to benefit.
With such a busy lifestyle, Patel enjoys the contrast of the calm and comfortable environment of Mandarin Oriental when he travels, citing Mandarin Oriental, Prague, a former monastery, as a particular favourite. “My idea of luxury in a hotel is a great bathroom,” he says. “That’s where I learn all my lines and like to wash off the character”.
Mandarin Oriental’s existing fans are: Chen Kun, Isabelle Huppert, Lucy Liu, Morgan Freeman, Cecilia Bartoli, Caterina Murino, Sir Peter Blake, Lin Chiling, Karen Mok, Christian Louboutin, Sophie Marceau, IM Pei, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Dame Helen Mirren, Maggie Cheung, Hélène Grimaud, Sa Ding Ding, Geoffrey Rush, Adam Scott and Dev Patel.