W HOTELS LAUNCHES CLOSET INSPIRED BY SUPERMODEL JOAN SMALLS

by
Christian Stan, at 20 Nov. 17, in News

W Hotels announced the debut of the exclusive “Off Duty” Closet, the latest project inspired by the iconic lifestyle brand’s Global Fashion Innovator, Joan Smalls. W Hotels and Creative Director, Sarah Easley, will debut 25 items inspired by Smalls’ own jet setting style.

The Closet is available globally as of today only through W Hotels The Store. Smalls has been putting her passion to work with W since March 2017, developing insider guides and shaping the brand’s global fashion platform with an expert eye.

Suite at W London

Curated by Sarah Easley to reflect Smalls’ personal style, the “Off Duty” Closet includes pieces from seven top designers who have created signature items for the Closet’s limited release. In light of the recent disaster in Puerto Rico and in honor of Smalls’ passion for her heritage, Smalls will dedicate all of her royalties from the “Off Duty” Closet to Unidos For Puerto Rico, a generous donation that will be matched by W Hotels in support of ongoing relief efforts.

Suite at W Dubai

Suite at W Seattle

All-around fashion guru, Sarah Easley, chose seven distinctive brands for the limited release. Combining the W brand’s passion for supporting emerging fashion talent with new and next styles, the Closet brings exclusive items and chic new looks to globe trotters and fashion fans alike. The “Off Duty” Closet will feature items from top fashion brands Veronica Beard, Yestadt Millinery, K/LLER Collection, KREWE, Rails, Jibs Life, and Road Twenty-Two. Prices for the looks range from $78.00 to $1,495.00 and are available for international purchase here.

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