Starwood Hotels & Resorts Worldwide announced it will expand its strong presence in Spain with the opening of W Madrid in 2018. Owned by Merryland Inversiones S.L.U, W Madrid will be ideally located on Plaza de Canalejas in the epicentre of the city’s thriving restaurant and entertainment district and close to major landmarks in the Spanish cultural and fashion capital.
“The opening of the second W Hotel in Spain demonstrates the huge demand for this innovative lifestyle brand in such an important travel market,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “When W Madrid opens its doors in 2018, Spain will become the only country in Europe to boast two W Hotels.”
With its modern design, signature amenities and full calendar of W Happenings, W Madrid will redefine the city’s hospitality scene. The hotel will feature 141 stylish guestrooms, including 20 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite). Guests and locals alike will enjoy the hotel’s buzzing rooftop bar and WET outdoor pool deck, which is sure to become the hottest place to mix, mingle and sip cocktails with stunning views of the Madrid skyline on warm summer nights. Other areas include W Living Room (the W brand’s energetic spin on the hotel lobby), a signature restaurant and FIT®, the ultimate workout facility. An ideal venue for small meetings and events, W Madrid will also offer two ultra-modern studio meeting rooms.
Guests will be treated to the W brand’s iconic Whatever/Whenever® service philosophy that promises whatever they want, whenever they want it. W Madrid’s exclusive W Happenings will showcase what’s new and next in design, fashion and music to stylish hotel guests and savvy locals.
W Madrid will be housed in an imposing 19th century building that was previously operated as a hotel. The property conversion involves an international multi-disciplinary team coordinated by Hong Kong based Hospitality Solutions. The building will be re-imagined by Rockwell Group including a full restoration of historical elements combined with a bold, vibrant design.
W Madrid will complement the iconic beachfront W Barcelona which opened to great fanfare in 2009 and continues to wow jetsetters from around the world. W loyalists will revel in being able to experience two energetic Spanish cities within three hours of travel.