Christian Stan, at 17 Aug. 21, in News

Urban hotel collection Brown Hotels, has today announced the official launch of its first property in Athens, Greece, marking the third international location for the Tel Aviv-born hotel group. Expanding into the Greek capital, Brown Hotels has opened unique hotel in the heart of Athens, ushering in a new wave of hospitality to the increasingly popular destination.

Nestled in the picturesque, Parisian-like Plaka neighborhood, Villa Brown Ermou which opened mid-May, presents a refined, urban retreat right in the heart of the city situated amongst some of the city’s main attractions such as Syntagma Square and the famous Ermou shopping street.

With impeccable service at its core, Villa Brown Ermou is the first international outpost of the original Villa Brown Jerusalem, offering 51 elegant rooms and suites all finished to an ultra-high standard. A contemporary take on old-school opulence, Villa Brown Ermou is an intimate boutique hotel for the discerning traveler.

With a sophisticated design aesthetic, Villa Brown Ermou’s interiors imbue a tasteful glamour with Greco-French influences, a black and white monochromatic color palette dressed with soft pink and copper accents. Honoring traditional design and the use of natural materials, each room features classic paneled walls, wooden parquet flooring and a decorative marble mantelpiece, finished with sage green and pale pink velvet furnishings.

The hotel lobby boasts a sleek, monochrome tiled floor with clean white walls, leading into a cozy cocktail lounge and neo-bistro, where guests can enjoy casual all-day dining and a menu offering local wines and contemporary small dishes. In addition, this winter will welcome the arrival of Villa Brown Ermou’s incredible rooftop complete with a swimming pool, lounge area, French-style bistro, spa with Hammam, dry sauna and jacuzzi baths, and breathtaking panoramic views across the entire city.

Expanding its property portfolio further, Brown Hotels seeks to spread the success of its devotion to service, design, creativity and style through the opening of four additional hotels in Athens by 2023. Like the group’s well-known Tel Aviv properties, Brown Hotels will subsequently open Lighthouse Athens, Brown Spices and Theodore Athens, and additional properties in Thessaloniki, Cyprus, Corfu and beyond.

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