Preliminary data from the San Francisco Travel Association revealed occupancy of available rooms in San Francisco reached 67.2% for the month of April and average daily room rates were $226.59. Both are high-water marks since pandemic restrictions were put in place in March of 2020.
With the reopening of Hilton’s 1,024-room Parc 55 on May 19, all large city hotels resumed operations in the city.
Three new highly anticipated hotels will welcome guests in June: 1 Hotel San Francisco, LUMA Hotel San Francisco and Beacon Grand (formerly Sir Francis Drake Hotel). A fourth new property, The Line SF, is slated to open in late summer.
“The opening of Hilton’s Parc 55 on May 19th in the heart of Union Square is perfectly timed to meet the steady increase in demand and occupancy we’re seeing heading into summer,” said Terry Lewis, general manager for the San Francisco Hilton Union Square complex. “This is just the latest sign of San Francisco’s resilience over the last two years, our accelerating recovery, and the hard work and dedication of our Hilton employees at every level who live out our Hilton values of light, warmth and hospitality. The celebration on May 19th will be truly historic, and truly welcoming. We are looking forward to welcoming back our guests and team members and opening our doors!”
Hotel demand in San Francisco was up 118% in Q1 2022, and hotel room revenues grew 263% compared to 2021. While demand was still down 48% compared to 2019, the second quarter of this year will be San Francisco’s most active conference period, resulting in estimated direct spending of $117.2 million. More than 72,500 attendees are expected to visit San Francisco for meetings such as RIMS Riskworld and the RSA Security Conference from March through May.
The San Francisco International Airport (SFO) anticipates a busy summer travel season, forecasting the highest levels of passenger traffic since the start of the COVID-19 pandemic. The summer travel season will begin in earnest on Friday, May 27, 2022, with approximately 120,000 forecasted passengers traveling through SFO. In total, 12 million travelers are expected at SFO between Memorial Day and Labor Day, which constitute about 67% of pre-pandemic levels.
By the end of 2022, seven new branded and independent hotels will have debuted in San Francisco. For detailed information on 2022 and 2021 hotel openings and renovations, click here or visit www.sftravel.com/media.
About San Francisco Travel
The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. Tourism is San Francisco’s largest industry. More than 25.8 million people visited the destination in 2019, spending in excess of $10 billion. More than 86,000 jobs are supported by tourism in San Francisco.
About San Francisco International Airport
SFO is excited to welcome travelers back to the skies with an airport experience featuring seamless access, thoughtful amenities, sustainable design and inspiring artwork and exhibits.
For up-to-the-minute departure and arrival information, airport maps and details on shopping, dining, cultural exhibitions, ground transportation, masks and COVID related protocols and more, visit https://www.flysfo.com/. Follow us on twitter.com/flysfo and facebook.com/flysfo.
United Airlines is the preferred airline of the San Francisco Travel Association.