Record Year for Starwood Hotels.
“Our continued commitment to brands, design and innovation this past year allowed us to accomplish much on behalf of our shareholders, which is a true testament to the great work of our associates and something our team should be proud of,” said Thomas Mangas, Chief Executive Officer of Starwood Hotels & Resorts Worldwide, Inc. “As we begin 2016 and work towards our merger close with Marriott to become the world’s largest hotel company, we will continue to vigourously compete in the marketplace, deliver value to our owners, delight our guests and grow our brands into new markets around the world.”
The select serve or mid-market segment drove last year’s signings, accounting for slightly more than 50%. While Four Points by Sheraton continues to maintain the company’s largest pipeline, Aloft experienced incredible growth momentum last year with a 65% increase in signings over the prior year. At the same time, Starwood lengthened its lead in the luxury and lifestyle segment, with 29 deals across its St. Regis, The Luxury Collection and W Hotels brands, an increase of almost 40% over the prior year. The company continues to see luxury demand in all corners of the world with new hotels coming to sought-after destinations like Dubai, Maldives, Punta de Mita and Shanghai, following flagship openings last year in Amsterdam, Mumbai, and Prague. In the upper-upscale segment, Sheraton, Starwood’s largest and most global brand, had signings that were up over 40% compared to the prior year. The company’s newest brand, Tribute Portfolio, which launched in Q2 2015, finished the year with 16 hotels either operating or with signed agreements.
Starwood’s strongest year of organic openings in history allowed the company to reach the following milestones in 2015:
700th hotel in The Americas
250th hotel in Europe, Africa and the Middle East
300th hotel in Asia Pacific
150th hotel in Greater China
300th Mid-Market hotel
200th Four Points by Sheraton hotel
100th Aloft hotel
100th The Luxury Collection hotel