W Punta de Mita is the 48th W Hotel worldwide and fifth W Hotel in Latin America following W Santiago, W Mexico City, W Vieques Island and W Bogota, bringing Starwood’s iconic category disruptor closer to reaching 75 hotels by 2020. W Punta de Mita joins W Mexico City as the brand’s second hotel in the country, as well as the second Latin American W Escape (the brand’s modern approach to staid leisure travel, currently in ten destinations around the world).
In addition to W Punta de Mita, there are several other W hotels in the pipeline for Latin America, including W Panama, an urban hotel in the heart of the city set to open in 2017, and two additional W Escapes; W Kanai, Riviera Maya set against the sparkling blue waters of the Caribbean and scheduled to open in 2018, and W Costa Rica – Reserva Conchal, a tropical oasis that will debut in 2019.
Bohemain Surf Culture Inspired Design
Designed by ASET/AOMA in collaboration with Oakland-based design firm Mister Important Design, and Starwood’s award-winning design team, W Punta de Mita is inspired by the local bohemian surf culture found throughout the areas of Banderas Bay on Mexico’s Pacific Coast and Sayulita, a hidden fishing and surfing town near the hotel. Steeped in historical, social and spiritual context, the design of the hotel conveys: colorful Mexico; the blues of the bay and the coast surrounding Puerto Vallarta; traditional patterns of the Huichol people (indigenous people of Nayarit); images of traditional Mexican celebration; sensational sunsets over the beach; vivid handcrafts with ancient roots and the amalgamation of Spanish and indigenous cultures all of which are brought to life throughout the hotel’s luxurious and stylish villas, public spaces, and buzzing bars and restaurants.
The hotel offers a selection of 119 stylishly designed guest villas, including one Extreme WOW Suite (the W brand’s take on the traditional Presidential Suite). All villas and suites feature private balconies or patios, artisanal Mexican tiled floors and headboards fashioned from either surfboards or punctured tin replicating the design found in local churches, as well as the signature W Bed and sumptuous Bliss® bath amenities.
Cleverly incorporated into the décor of each villa are repurposed vintage Mexican photographs of historical figures, such as Frida Kahlo, by Revolución Del Sueño. A cluster of casitas called Ocean Escape Villas resemble a pre-Hispanic fishing village of the past. Surrounding the property’s spring-fed lake, the villas are designed in a way to highlight the natural beauty – each has private terraces and an enclosed open-roofed patio for stargazing by night and natural light by day. The Jungle Escape Villas feature private balconies allowing for intimate views of the surrounding natural beauty, including the bright red trunks of the papelillo trees and hanging vines of the forest. The villas are offset to accommodate these ancient trees and to respect the topography of the area.
The 4,460 square foot, 2-bedroom Extreme WOW Suite is inspired by the Mexican Flag – the red is found in the tiles of the pool, the green in the surrounding vegetation and the white in the expansive views of the crashing waves on the beach seen from the suite’s private terrace. The center focal point of the room is the swimming pool that circles around the suite’s island-like living room and can only be accessed by a small wooden bridge above the water. A towering installation by artist Sofia Lunz represents the ascension of souls to the ether and a striking dining table doubles as a catwalk. Another mural by Nacho Bernal adorns the outside terrace depicting whales, which come into Puerto Vallarta to give birth to their young, with Huichol beading.
Rooms start from USD 300.