Christian Stan, at 25 Feb. 20, in City Hotels, Hotels, News, Where to go next

Avi Brosh’s Palisociety, the independent hotel brand behind award-winning properties throughout the country, has announced the opening of its newest west coast hotel, Palihotel San Francisco.

The property joins the brand’s heralded collection of bespoke, dynamic neighborhood-centric hotels as one of six new 2018/2019 openings, alongside Palihotel Culver City (Condé Nast Traveler Hot List 2019), Palihotel Seattle (Travel + Leisure It List 2019), Palihouse Miami Beach (Travel + Leisure It List 2020), Silver Lake Pool & Inn and Palihotel Westwood Village.

Palihotel San Francisco, located just steps from Union Square and within walking distance to the best of the Financial District and South of Market neighborhood, is a reincarnation of a century-old, Mission and Spanish Revival-style edifice on Stockton Street that has been home to several historic properties since its development, including the Colonial Hotel in the 1920s, the Hotel Navarre in the 1930s, the Navarre Guest House in the 1950s and most recently, the Mystic Hotel.

The property is debuting with a selection of newly designed guest rooms, exterior façade and common reception space; Palihotel San Francisco also features Fisher Loft, an expansive, loft-style restaurant, lounge and liquor bar in 2,900 square feet on the property’s second floor.

Open to hotel guests and locals alike, Fisher Loft features an all- day menu of classic comfort food alongside an expansive cocktail program and beer and wine list, all developed by Palisociety’s in-house food and beverage team and group executive chef.

The property has been reimagined by Brosh and his team into an urban neighborhood inn that juxtaposes the old and the new seamlessly. While the hotel’s historic patina and details are still in abundance, it has been layered with a contemporary, California-centric sensibility highlighted by a soft, neutral color palette with natural wood accents and earth-toned tiles; a bright, minimal collection of art; and a mixed and matched assortment of patterns, textures and accessories that is a signature of Palisociety’s irreverent, approachable take on modern-day hotel design. The hotel features 82 rooms, ranging in size from 150 to 400 square feet, including a two-bedroom suite, king and queen accommodations. Each room is equipped with Palisociety signature bath amenities, black Smeg refrigerators, Nespresso machine and an in-room tablet with curated neighborhood guide.

At Fisher Loft, the menu features classic, American-inspired dishes with a nod to the nostalgia of a mid-century era where a stiff cocktail at lunch and a bite of caviar before dinner were the norm.


Palisociety is a fully integrated branded real estate development and hospitality operating company that acquires, programs, develops, owns and operates unique hotels and residences. The company’s proprietary brands, development and operational expertise also includes specialized retail spaces, highly curated restaurants, bars and event venues.

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