Sorin Dutoiu, at 7 May. 24, in News

Orlando, known as the Theme Park Capital of the World, celebrated a milestone in tourism as Visit Orlando, The Official Tourism Association, announced a significant increase in international visitors in 2023. With a surge of 6.13 million international guests, marking a 25% rise from 2022, Orlando continues to solidify its position as a top global destination.

Casandra Matej, President and CEO of Visit Orlando

Canada emerged as Orlando’s leading international market, contributing over 1.2 million visitors in 2023, a historic high for this market. Casandra Matej, President and CEO of Visit Orlando, attributed this growth to strategic marketing initiatives, enhanced travel accessibility, and strong support from travel trade partners. She noted, “Orlando’s international growth is a testament to the uniqueness of our unbelievably real destination.”

The 2023 international visitation numbers, representing 94% of pre-pandemic levels, showcased remarkable increases from key markets:

– Canada: 1,256,000 (up 46%) – All-time record-breaking visitation number

– United Kingdom: 877,000 (up 8%)

– Brazil: 696,000 (up 21%)

– Mexico: 432,000 (up 10%)

– Colombia: 302,000 (up 5%)

Factors contributing to this growth included expanded direct airlift to Orlando’s top international markets and streamlined visa processes in Brazil, Mexico, and Colombia. Visit Orlando’s robust marketing campaigns, such as the “Unbelievably Real” campaign and targeted initiatives during colder months, further fueled visitor interest and engagement.

The announcement of these record-breaking figures took place during the U.S. Travel Association’s IPW, a premier event in the travel industry that attracts stakeholders from over 60 countries. The overall visitation numbers, including domestic leisure and group business figures, are set to be unveiled later in May.

Looking ahead, Orlando continues to innovate and expand its offerings to visitors. Major theme parks are unveiling new attractions, such as Disney’s Magic Kingdom Park introducing Tiana’s Bayou and SeaWorld Orlando debuting Penguin Trek, adding to the excitement of the city’s vibrant entertainment landscape. Universal Orlando Resort’s upcoming Dreamworks Land and the highly anticipated Universal Epic Universe in 2025 promise immersive experiences for visitors of all ages.

Additionally, Orlando’s hospitality sector sees new additions, including the Evermore Orlando Resort, Conrad Orlando, and Villatel Orlando Resort, offering diverse accommodations and amenities to cater to varied traveler preferences.

Orlando’s culinary scene also garnered international recognition, with four new Michelin-starred restaurants and special awards for exceptional service and sustainability, showcasing the city’s commitment to culinary excellence and guest satisfaction.

As Orlando continues to evolve and welcome travelers from around the globe, its status as a premier destination for entertainment, hospitality, and cultural experiences remains unparalleled.

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