As the new face of the airline, the 46-year-old Jennifer Aniston will be working on a new campaign. According to reports, the former “Friends” star has taken Dh18.4 million ($5 million) for this endorsement deal. Emirates, however, has refused to divulge details of the deal.
The airline’s hiring of the Hollywood star’s services comes close on the heels of its UAE-based rival Etihad signing Nicole Kidman in March. Kidman is both the star and narrator of a commercial that runs on global TV stations and social media in both 60- and 30-second formats, with still versions of the campaign appearing in print, digital and on outdoor channels.