ITALIAN LUXURY REDEFINED! G-ROUGH HOTEL OPENS IN ROME

by
Christian Stan, at 30 Mar. 15, in Boutique Hotels, City Hotels, Hotels, News

Housed in a 17th century Roman bourgeois building in the heart of the Italian capital, G-Rough – from the Originals behind PalazzinaG – looks at the city with a nostalgic eye while keeping contemporary design firmly in mind.

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Located in Piazza Navona, G-Rough Hotel from Rome captures 400 years of architectural history, blending it with contemporary art and vintage Italian design.

Created by bon vivants and visionaries Gabriele Salini and Emanuele Garosci, G-Rough Hotel from Rome captures 400 years of architectural history, blending it with contemporary art and vintage Italian design. The result: a ten suite triumph in which a new “Made in Italy” brand of unconventional luxury is presented.

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Each of the ten suites, set over five floors, draws inspiration from a different Italian design legend from the 1930s to the 1970s.

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Futuristic twinkling lamps and mid-century modern furniture contrast against naked wood, original parquet and tiled floors, and unfinished walls to create a uniquely harmonious aesthetic.

The residential façade of 69/70 Pasquino is set on a tall and narrow five-story building, perched on the edge of the bustling Piazza Navona, with the domed Sant’Agnese church just a stone´s throw away. Inscribed with “SATIS AMPLA QVAE SECVRITATE RIDEAT” (Latin for “big enough to give a feeling of security”), the building still presents a perfect picture of classic Italy.

Beautifully bare walls and high oak beam ceilings contrast with clean-cut designer furniture, creating a signature rustic-meets-refined effect. Each of the ten suites, set over five floors, draws inspiration from a different Italian design legend from the 1930s to the 1970s, with original furniture from the likes of Ico Parisi, Giò Ponti, Guglielmo Ulrich and Seguso, among others. Futuristic twinkling lamps and mid-century modern furniture contrast against naked wood, original parquet and tiled floors, and unfinished walls to create a uniquely harmonious aesthetic.

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Rates at G-Rough Hotel start from EUR 405.

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The hotel showcase contemporary works of young, emerging Italian artists as well as the more known likes of Massimo Vitali and Mat Collishaw.

G-Rough boasts more than just pure Italian “rough luxury”. Here, the staff also strives to make your experience in the city as integrated as possible. The in-house Lifestyle Butler is dedicated to offering guests the “Rome of the Romans”, imparting invaluable local knowledge that affords a peek behind the tourist curtain and into authenticity. This includes a culinary tour, the chance to become a designer for a day at the Accademia di Costume e Moda, and a range of other options, all of which provide an intimate glimpse of the city´s rich and varied culture. Taken together, this is part of Salini and Garosci’s overall concept to treat you as a guest in the hotel, but as a local when in the city.

Art is everywhere at G-Rough, from the building as a work of art itself, to Guendalina Salini – the sister of Original Gabriele – who curates an on-property collection that was commissioned from more than twenty artists. These creatives were charged with reanimating the building as a spectacle of contemporary art. With a perpetually-changing display, the hotel and its gallery showcase contemporary works of young, emerging Italian artists as well as the more known likes of Massimo Vitali and Mat Collishaw. Rates start from EUR 405

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