The world-renowned shoe designer Lucy Choi and niece of fashion icon, Jimmy Choo, is adding her touch of sartorial sparkle to the London hotel’s festive décor. With a glittering palette of gold, copper, and bronze against warm earthy tones, the luxurious and iconic Victorian building will be transformed into an enchanted Christmas wonderland.
The focus of the collaboration, and hanging in the centre of the hotel’s winding historic staircase will be the Lucy Choi shoe art installation; a magical festive creation of glittering shoes from Lucy’s collection, suspended through the heart of St James’s Hotel and Club.
Guests will be welcomed though the Victorian arch at the hotel entrance, which will be adorned with gold and bronze dipped foliage twinkling with fairy lights. The festive botanicals continue throughout the hotel as satin hung wreaths glitter with lush leaves and flowers dripping with gold, and gleaming baubles and Lucy’s signature shoes nestle within lofty Christmas trees.
And for the fashionistas, St James’s are delighted to be partnering with Lucy Choi on an exclusive shopping package. The grand townhouse might be tucked away in one of the quietest corners of Mayfair, but it’s just a stone’s throw from London’s shopping hubbub which makes it an ideal pit-stop for Christmas shopping. The package includes a stay at the luxury hotel as well as a Lucy Choi voucher to spend at her beautiful London store.
There is arguably no better place to stay to experience both the festive frenzy of Christmas in London and the quiet and cosy retreat of St James’s Hotel and Club. Roaring fires, stunning Christmas decorations, and a short walk to the capital’s epicentre of boutiques, department stores, and toy shops. St James’s Hotel and Lucy Choi are making sure each of their guests are counting down to the big day with a stylish spring in their step.
The Shopping Sensations Package starts from £390 per person and includes a luxurious stay in a King Room at St James’s Hotel and Club on a Bed and Breakfast basis. The package includes a 20% discount voucher to spend at Lucy Choi’s London store, a VIP Regent Street gift card with a 10% discount in selected stores and restaurants, and a £75 Harrods Gift Voucher.