Christian Stan, at 6 Jun. 17, in News

Brand USA – the nation’s destination-marketing organization – will be creating personalized, video welcome messages for international travelers who are considering trips to the United States. The messages are the centerpiece of Brand USA’s “One Big Welcome” project.

Brand USA launched the project at IPW, a five-day exposition staged yearly by the U.S. Travel Association. The event, at the Walter E. Washington Convention Center in Washington, D.C., this year, June 3-7, allows more than 1,000 U.S. travel organizations – representing destinations, attractions and accommodations throughout the United States – to interact with 1,300 travel buyers from 70-plus countries.



IPW attendees who stop by Brand USA’s exhibition space can create their own video welcome messages with an on-site production crew, June 5-6. After the videos are edited into short segments, Brand USA will share them with media outlets during IPW and post them on a variety of digital and social platforms.

Following IPW, through the summer, Brand USA will invite its destination partners and other travel-industry partners to produce additional video messages that welcome prospective travelers to the United States. Participants will draw on their own experiences and recommendations for places to visit – whether it’s a local eatery, a popular nightspot, or even a favorite historical attraction.

Brand USA, after collecting the videos, will post them on its online platforms: and, along with its social-media outlets.


During IPW, Brand USA will help attendees to make their welcome videos by having them respond to a series of five questions tailored for U.S. residents and non-U.S. residents. Interviewers will ask the questions in order to stimulate responses that share an overall consistency.

NOTE: We would like to thank for the support of our attendance to IPW 2017  to the US Embassy in Bucharest, US Commercial Service.

Comments and reviews

Leave a Comment

We suggest you sign up and log in so you can read and write reviews